About Wild Like Her
Wild Like Her has always had purpose behind it, even before I fully knew what it would become. It actually started with a little kidswear brand called Little Wildlings; just some cute, patterned jumper and jogger sets so little ones could go wild but still look tidy. I added a few Mama jumpers into the mix, mostly because I genuinely loved them and couldn’t stop wearing them myself. That’s when something clicked. I realised how much I cared about creating pieces that meant something to the women wearing them.
I’ve spent years building this brand, slowly shaping it, testing, tweaking, going back and forth, making sure every piece feels right. It’s been through so many versions but I’ve always believed in it. Wild Like Her has grown with me and with some of you too.
During lockdown, when everything felt completely overwhelming, I made something just for me. I needed a personal pep talk to get me through the days and that’s when the Note to Self hoodie came to life. A simple little message on the wrist that said you’ve got this, just enough to catch your eye when you needed it most.
That tiny reminder became the heart of the brand. A quiet pep talk. A knowing nod. Something that felt personal and true. And it’s still the piece people connect with the most.
Since then, I’ve relaunched Wild Like Her more times than I can count, always trying to get closer to that moment when someone sees a design and says That’s me.
And honestly? I don’t think I truly understood what this brand was about until now.
Wild Like Her is a collection of statement pieces designed to be worn on the surface and felt underneath. For the ones who feel a lot, say little, but somehow keep showing up anyway. For the women who look like they’ve got it all together but are quietly juggling a lot beneath the surface. That’s me and I think it’s probably a lot of you too.
Every design is a little truth. A wink. A hand-squeeze in cotton form. Some are loud, some are more low-key, but they all say something that means something.
There’s no big team here. It’s just me. Every idea, every message, every drop. From one woman to another.
Thank you for being here with me.
Cat x
